Insights that help your business take a better step forward
Testing Brand Perception Through Focus Groups
Better Way Consulting conducted focus groups to evaluate brand perception and new logo options for a regional retailer, providing key insights to refine their branding and improve customer engagement.
Brand Perception and Market Testing Elevate Agency Success
Marketing agencies have the task of guiding clients through branding decisions. Whether it's a brand refresh, rebranding, or a new product or service, these initiatives are crucial for any business. They can amplify brand awareness, engage new audiences, and strengthen market positioning—but only if done correctly.
5 Ways Evaluation Helps Organizations Succeed
For any organization, evaluation is essential. Is your organization working efficiently, effectively, and with a clear focus on its goals? If you're unsure, this is why evaluating is important. Data-driven insights allow organizations to measure progress, identify areas for improvement, and ultimately enhance their impact.